Case Study

Modern Christmas Trees

Challenge

Modern Christmas Trees designed the world’s first Christmas Tree that reflects a mid-century modern take on the classic holiday tree. These reusable modern Christmas trees encompass a unique modern style for consumers to enjoy during the holiday season. Modern Christmas Trees was looking to increase sales and stay competitive within their market. With the growing trend of retailers integrating Augmented Reality into their shopping experience Modern Christmas Trees needed to adapt this type of technology to give their shoppers a more real-life experience with their product.¬†

Solution

Modern Christmas Trees partnered with August Allen to gain a competitive edge by bringing their brand to life with a memorable online shopping experience. August Allen developed an AR experience that enabled customers to remotely and virtually view a 3D animation of the Christmas tree within the consumer’s personal space. This new feature allows shoppers to benefit from a more realistic view of the product before buying. In addition, compelling call to action prompts were placed within the experience prompting consumers to purchase the tree and offer additional product features such as colors and sizes.

Solution

Modern Christmas Trees partnered with August Allen to gain a competitive edge by bringing their brand to life with a memorable online shopping experience. August Allen developed an AR experience that enabled customers to remotely and virtually view a 3D animation of the Christmas tree within the consumer’s personal space. This new feature allows shoppers to benefit from a more realistic view of the product before buying. In addition, compelling call to action prompts were placed within the experience prompting consumers to purchase the tree and offer additional product features such as colors and sizes.

Results 

As a result, Modern Christmas Trees new AR-supported shopping experience attracted new customers and increased seasonal sales for the brand. This was accomplished by successfully launching the new AR feature on their website as a tool for their customers to view the tree in their space. Modern Christmas Trees boosted their customer loyalty and significantly grew their customer base.

  • 25% increase in sales over six months
  • 5m 15s Average Dwell Time within the experience
  • 35% Higher customer engagement rate

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