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The best approach to developing a solid brand strategy!

The best approach to developing a solid brand strategy!

A clearly-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. There are several unique and distinct elements that work together to create an effective brand strategy. The best approach to developing a solid brand strategy is to follow a process backed by data and market insights. By doing this, you will clearly understand the core elements of your brand’s purpose, vision, mission, and values. 

Advantages of August Allen AR

Advantages of August Allen AR

Technology is ever changing, but the one integration that is sure to skyrocket over the next few years is augmented reality. AR allows us to experience brands in different ways and mix traditional forms of marketing with new.    Formed in 2020 with the sole...

We might be turning the corner.

We might be turning the corner.

The past few months have seen a monumental effort on the part of the government and private industry to vaccinate citizens. It looks like the country could be seeing the beginnings of a mask-less future. (Though you should still carry masks when venturing out in...

Over Twelve months ago, the lockdown began.

Over Twelve months ago, the lockdown began.

To call this past year a monumental one would be a huge understatement, not to mention disrespectful to the folks who lost loved ones to Covid-19 and those still suffering from the virus. Come to think of it, those people who lost their jobs probably wouldn’t...

Small businesses need a Happy Holiday. Buy local.

Small businesses need a Happy Holiday. Buy local.

Marketing firms are always on the lookout for large clients. August Allen is no different. But this year, the pandemic has created so much economic upheaval. Our team is asking holiday shoppers to consider helping out your hometown businesses by patronizing them...

Is Your Business Ready For Another Lockdown?

Is Your Business Ready For Another Lockdown?

Covid-19 is part of our reality now. Businesses both large and small need to plan and save for the next lockdown—or they might end up closing their doors.  Every company needs to set a course of action aimed at weathering the next six to twelve months. For some, this...