News / Blog
The best approach to developing a solid brand strategy!
A clearly-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. There are several unique and distinct elements that work together to create an effective brand strategy. The best approach to developing a solid brand strategy is to follow a process backed by data and market insights. By doing this, you will clearly understand the core elements of your brand’s purpose, vision, mission, and values.
What is augmented reality, and how can it be applied to your business?
Ever wonder how businesses brilliantly integrate AR into their marketing strategies and operations. Augment Reality bridges the gap between the digital and physical worlds, and if done the right way, it can create a deep connection between brands and consumers. From...
Advantages of August Allen AR
Technology is ever changing, but the one integration that is sure to skyrocket over the next few years is augmented reality. AR allows us to experience brands in different ways and mix traditional forms of marketing with new. Formed in 2020 with the sole...
We might be turning the corner.
The past few months have seen a monumental effort on the part of the government and private industry to vaccinate citizens. It looks like the country could be seeing the beginnings of a mask-less future. (Though you should still carry masks when venturing out in...
Over Twelve months ago, the lockdown began.
To call this past year a monumental one would be a huge understatement, not to mention disrespectful to the folks who lost loved ones to Covid-19 and those still suffering from the virus. Come to think of it, those people who lost their jobs probably wouldn’t...
Let’s quit pretending that we need to return to “normal.”
The business landscape of 2021 is, to put it mildly, fragile. How does a company comfortably and aggressively market themselves in this uncertain environment? Pretending things are somewhat normal may seem like the PC move. It can be tempting to put on a happy face....
Small businesses need a Happy Holiday. Buy local.
Marketing firms are always on the lookout for large clients. August Allen is no different. But this year, the pandemic has created so much economic upheaval. Our team is asking holiday shoppers to consider helping out your hometown businesses by patronizing them...
The Covid-19 lockdowns began one full-term pregnancy ago.
How has your business changed in nine months? The pandemic has now reached the point where children have been conceived, carried to full term, and delivered in that span of time since the first lockdowns started. We all learned that coronavirus was going to...
Is Your Business Ready For Another Lockdown?
Covid-19 is part of our reality now. Businesses both large and small need to plan and save for the next lockdown—or they might end up closing their doors. Every company needs to set a course of action aimed at weathering the next six to twelve months. For some, this...