Case Study

Wana Brands

Challenge

Wana Brands is the number 1 cannabis edible company in the world. They believe in enhancing people’s lives by creating gummy lines that unlock the full potential of the cannabis plant. They are known for using the highest quality ingredients, investing in cutting-edge innovation, and giving back to all the communities they serve. As innovators in the cannabis industry, Wanna Brands wanted to deliver a one-of-a-kind, genuinely unique way to showcase, promote, and educate consumers about their new live rosin gummy line. The cannabis edibles market is highly competitive, and launching their first live rosin gummy challenged Wana Brands to deliver a truly immersive product experience that would resonate and connect with their consumers.

Solution

Wana Brands commissioned August Allen to build a data-driven Web-based AR experience that brings their product packaging to life, providing the user with educational and entertaining content. Once consumers trigger the experience by scanning the QR code on the packaging, users are surrounded by a 360-degree view of 3D animations enabling them to select and interact with the new Live Rosin gummy flavors. In addition, August Allen integrated Google analytics into the experience to track in-depth user engagement and geo-location analytics to understand consumer engagement. Which allows Wana to directly access key engagement metrics such as the number of users, quantity of views, and average time-in-experience, and click-through rates.

Solution

Wana Brands commissioned August Allen to build a data-driven Web-based AR experience that brings their product packaging to life, providing the user with educational and entertaining content. Once consumers trigger the experience by scanning the QR code on the packaging, users are surrounded by a 360-degree view of 3D animations enabling them to select and interact with the new Live Rosin gummy flavors. In addition, August Allen integrated Google analytics into the experience to track in-depth user engagement and geo-location analytics to understand consumer engagement. Which allows Wana to directly access key engagement metrics such as the number of users, quantity of views, and average time-in-experience, and click-through rates.

ResultsĀ 

As a result, Wana Brands successfully launched the first Web-based AR experience for edible packaging. This one of a kind immersive experience delivers bold, detailed, and colorful 3D animations. Surrounding consumers with a fun interactive experience they have never seen before.

  • 50,000+ AR Activations
  • 1m 20s Average Dwell Time within the experience
  • 14.2% Click-through Rate

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