Case Study

Truth Treatments

Objective

Truth Treatment Systems is a mid-sized company in the United States that offers a complete 100% natural skincare line. Truth Treatments Systems was looking to expand outside the US to the European markets. In order to accomplish this massive geographical market expansion and win the hearts of potential customers from new regions, Truth Treatment Systems needed to deliver localized experiences across multiple geographies. This mission can be pretty challenging when looking at how to create global inventory tracking and currency conversion solutions effectively.

Solution

August Allen became Truth Treatment Systems’ first choice to deliver an authentic local experience that could attract potential customers from different backgrounds. Thanks to August Allen, Truth Treatment Systems created an ecommerce website with multi-national inventory tracking and currency conversion capabilities. This new ecommerce website was equipped with an exclusive set of content management, payments processing, and language translation functionalities. These tools allowed the skincare line to expand and sustain growth within the highly competitive European markets.¬†

Solution

August Allen became Truth Treatment Systems’ first choice to deliver an authentic local experience that could attract potential customers from different backgrounds. Thanks to August Allen, Truth Treatment Systems created an ecommerce website with multi-national inventory tracking and currency conversion capabilities. This new ecommerce website was equipped with an exclusive set of content management, payments processing, and language translation functionalities. These tools allowed the skincare line to expand and sustain growth within the highly competitive European markets.¬†

Results 

As a result,customer expansion increased by +50%, and the brand hit record year-over-year growth. Together with Truth Treatment Systems, August Allen was able to launch an e-commerce experience that checked all the right boxes and completed the project on deadline. The resulting international inventory tracking and currency conversion-e-commerce solution turned out to be a significant success in expanding to new international markets.

The benefits of investing in a multinational e-commerce website include:

  • As much as 25-30% of online sales in their B2C retail business
  • A more visually engaging and less outdated web store design
  • More robust SEO and online marketing capabilities
  • Better inventory accuracy and a reduction in order errors

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