Love One Today
The Hass Avocado Board was working with several vendors around their Love One Today educational campaign and their website lacked accessibility options for each vendor. A new website was needed, with a new CMS, new integrations, and a new look and feel.
The website would not only need to be migrated to a more accessible CMS, it would also need custom integrations to make the site’s content more navigable and easier to download and share information as a user.
Wana Brands commissioned August Allen to build a data-driven Web-based AR experience that brings their product packaging to life, providing the user with educational and entertaining content. Once consumers trigger the experience by scanning the QR code on the packaging, users are surrounded by a 360-degree view of 3D animations enabling them to select and interact with the new Live Rosin gummy flavors. In addition, August Allen integrated Google analytics into the experience to track in-depth user engagement and geo-location analytics to understand consumer engagement. Which allows Wana to directly access key engagement metrics such as the number of users, quantity of views, and average time-in-experience, and click-through rates.
We made a successful migration from the old CMS to the more stable WordPress platform and ensured that all HAB vendors had the accessibility they needed. The end result improved the site speed, organization, and the end user’s overall experience.