Case Studies

Xanterra

[dsm_image_carousel gallery_ids=”2078,2086,2085,2089,2090″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

The Issue

BRAND MANAGEMENT

Ohio State Parks and Lodging and the Grand Canyon Railway both asked us to manage their brands. Their in-house marketing team was lacking at best.

The Thinking

Traditional and digital marketing campaigns through digital ads, web page development, and social media campaigns along with tracking targeted audiences via Google Analytics and blueprinting programmatic ad buys.

The Results

Working with Xanterra and the GCR was a real treat We had the pleasure to also co-brand and market with Warner Brothers. The Polar Express movie theme was incorporated into the train ride and the kids thought it was so funny.

We helped increase ticket sales and riders 67%.

Not only did we push marketing efforts we also helped with the experience. We designed the map of the north pole and the button each child would wear to get onto the train.

3M+ Impressions

25K+ Total Clicks

Custom Brochure Design - 20K Printed and Mailed

Unwind Sensory Institute

[dsm_image_carousel gallery_ids=”2098,2099,2102,2101″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

The Issue

BRAND IDENTITY

Our challenge was to create a logo mark that resembled a puzzle and the face of a child that wasn’t too medical and appeared friendly and welcoming.

The Thinking

We explored a wide variety of options before landing on the current look. After a few virtual and in person focus groups we really had a vision of what we wanted.

The Results

Unwind is a pediatrics therapy company that is now merged with ADKOP: A Different Kind of Perfect. We designed their logo and branding, marketing materials, stationery, app design & web design. We also created small illustrations of each of the sensory therapies to be used across their website and social media posts.

U.S. Ski and Snowboard

[dsm_image_carousel gallery_ids=”2115,2117,2118,2119″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

The Issue

CREATIVE AND DESIGN

U.S. Ski and Snowboard asked us to design their merchandise trailer that was making the North American World Cup circuit in 2018.

The Thinking

Eye candy. The first words we thought of when we started this project. We wanted to be bold, eye catching and progressive with our style.

The Results

We took great pride in developing an eye-catching trailer for the United States Ski and Snowboard Association featuring action shots of U.S. Olympians.

Knowing USSA racers and hard-core advocates flock around a trailer between runs, it was critical to design the trailer to absolute perfection.

Dental Lifeline Network

[dsm_image_carousel gallery_ids=”2129,2130,2131″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

The Issue

INTEGRATED MARKETING CAMPAIGN

Dental Lifeline Network needed a new campaign for continued brand awareness.

The Thinking

Most people become apprehensive about visiting the dentist. Through our heart-tugging campaign with Dental Lifeline Network, we demonstrated the power of changing lives by bringing smiles back. Our multimedia efforts revolved around a heavy volume of print ads, digital ads, and Dental Lifeline Network annual report distributed through printed and digital editions.

Rocky Mountain Remedies

[dsm_image_carousel gallery_ids=”2141,2143″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

The Issue

Rocky Mountain Remedies was looking to increase their brand awareness and tourist sales.

They wanted to take the local market share away from their competitors and increase sales during the winter and summer tourist seasons in Steamboat Springs, Co.

The Thinking

AUGUST ALLEN worked with Rocky Mountain Remedies and creating a brand awareness campaign to stay in front of the local market and reach tourists coming into town.

The Results

Within 90 days of the campaign running:

Social media reach and engagement increased by 63%

The most engaging post received 11,889 shares (Duby social platform)

Direct Google’s searches for Rocky Mountain Remedies increased by 55%

Targeted Display campaign .21% (CTR)

Green Dragon

The Results

Organically built Instagram account from 500 to 7,000 followers

Utilizing dispensary locations, events, and promotions to gain followers

Winter on the Rocks 2020

Established the First Cannabis Partnership as the official sponsor for Icelandic Skis Athletic Team.

[dsm_image_carousel gallery_ids=”2166,2164,2165,2167,2168″ slide_to_show=”1″ show_lightbox=”on” _builder_version=”4.9.1″ _module_preset=”default”][/dsm_image_carousel]

Cretex Specialty Products

The Issue

Cretex Specialty Products needed to increase brand awareness for the unique I&I product solutions.

The Thinking

AUGUST ALLEN created a custom targeted display and social media campaign. Using audience keyword, contextual and search retargeting tactics designed to increase brand and product awareness.

The Results

20% increase in traffic to their website as a direct effect of our marketing efforts.

79.19% new sessions compared to last quarter.

40% Click to Open Rate on email newsletters.

10% higher than the national industry average and continuing to steadily increase.

Stella Quattro

The Issue

Classic Doorways, Inc. had outgrown its original name. With their facility, staff of skilled craftsmen, and reputation for service, the company now has the capacity to handle any finishing job, not just doors. Also, since the majority of their previous experience was supplying to high-end luxury hotels, this client base should be a core part of their new position and name.

The Thinking

Stellaquattro is a play off of “four-star” in Italian. This name makes added sense because the client does business outside of the U.S., so a sense of worldly sophistication is necessary.